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MyHotelMatch is the first online platform for hotel reservations based on voluntary and mutual ultra-profiling that allows travelers and hoteliers to reveal their assets, their expectations and their desires. Inspired by the dating websites and against the trend of mass hotel selection on online travel agencies (OTA) which have shown some limitations, MyHotelMatch brings clarity, freshness and above all conviviality and gamification to the two actors of a successful stay: travelers and hoteliers. This principle is based on honesty, a quality that will create an atmosphere of trust between travelers and hoteliers, as well as the sharing of information, which is essential for the matching to be optimal.